From Builder to Web3 Strategist: My Journey Through Product, Growth, and Marketing

I didn’t start in Web3 — I grew into it. My journey began with a simple goal: to build solutions that matter. Over time, that pursuit led me into the fast-paced world of blockchain, DeFi, and AI-driven crypto finance. Through roles that cut across product development, growth strategy, and marketing execution, I’ve evolved into a cross-functional leader who thrives at the intersection of user empathy, data, and decentralization.

This is the story of how I got here.

🚀 Veera: Scaling a Web3 Product from 0 to 1M+ Users

Role: Product Manager (Product, Growth & Marketing)
Timeline: Sept 2024 – Present
Location: Gurgaon, India

When I joined Veera, it was a mobile browser on the brink of a Web3 pivot. I led the end-to-end product development and go-to-market strategy for this transformation — and helped the company acquire 1.1 million users, maintaining 50K DAUs in a highly competitive market.

Key Highlights:

• Web3 Pivot & Product-Led Growth: Spearheaded the transition into Web3 with a decentralized product suite — including a non-custodial wallet, dApp store, and browser extension for DeFi users.

• Swap Functionality Launch: Designed and rolled out a new swap feature with improved UX, serving as a high-retention engagement hook.

• Growth Strategy Execution: Targeted user segments across channels, leading to the acquisition of 10K+ extension users and measurable increases in retention.

• Revenue & Partnerships: Secured 20+ strategic partnerships for the dApp store, generating recurring revenue of $10K/month.

  
  

At Veera, I brought together roadmapping, user analytics, cross-functional execution, and performance marketing to scale both product and community — showing how growth and product can work hand-in-hand.

🤖 Asva Labs: Shaping the Future of Tokenized AI Agents

Role: Product Manager (Contractual)
Timeline: Jan 2025 – Present

At Asva Labs, I’m contributing to one of the most forward-thinking projects in Web3: building a framework-agnostic AI agent development platform for the crypto finance ecosystem. My mandate is clear — design, build, and scale the tools that will power the next generation of tokenized agents.

What I’m Building:

• AI Agent Platform: Aggregating multiple ML/AI frameworks into a Python-native interface, making it easier for developers to build crypto-specific agents.

• Initial Agent Offerings (IAOs): Creating a launchpad that allows agent creators to raise funds — similar to ICOs but tailored for AI.

• Staking-Based Validation: Implementing contribution-based and staking-powered mechanisms to build ecosystem trust and incentivize quality.

This project pushes the boundaries of what’s possible — combining AI, smart contracts, tokenomics, and decentralized trust models.

🧠 LCX: Leading Product & Growth Across Exchange, Tokenization, and DeFi

Role: Product Manager
Timeline: Apr 2021 – Aug 2024
Location: Gurgaon, India

At LCX, I led product and growth strategy across three major verticals:

1. Centralized Exchange

2. Tokenized Real-World Assets (Diamonds)

3. Decentralized Finance Platform (DEX aggregator, token launches)

   
   

My work spanned product development, GTM, liquidity, and SEO — creating tangible value for both institutional and retail users.

Key Highlights:

• Centralized Exchange: Managed listings on major exchanges including Coinbase and Kraken, expanding LCX token’s global visibility. Worked closely with market makers to improve liquidity across 60+ trading pairs.

• Tokenized Diamonds (RWAs): Played a strategic role in bringing tokenized luxury assets to market, overseeing UX improvements, content strategy, and building trust through user education and regulation-aware design.

• DeFi Platform: Built and scaled a DEX aggregator from scratch, achieving $100K+ daily volume. Launched a successful ICO and organically raised $210K without any marketing spend.

• Growth & Marketing: Executed GTM strategies that improved efficiency by 20% and reduced cost by 10%. Authored SEO-optimized blogs that boosted visibility by 20%, and conducted UX interviews that cut bounce rate by 10%.

  
  

At LCX, I brought a full-stack product approach — combining product development, roadmap execution, cross-functional collaboration, and growth-focused marketing to ship features, drive engagement, and scale adoption across all three product lines.

🎯 BYJU’S: Learning Sales Discipline, Performance, and Persistence

Role: Business Development Associate
Timeline: Aug 2019 – Jan 2021

Before Web3, I cut my teeth in one of India’s most intense sales orgs — BYJU’S. Within just three months, I generated ₹1 Cr (10M INR) in revenue. More than just a sales role, it taught me communication, resilience, and the ability to thrive in high-pressure environments — traits that still shape how I lead today.

🔧 My Working Style: Data-Driven, Cross-Collaborative, Outcome-Oriented

Across roles, here’s what I consistently bring to the table:

• Strategic Thinking: I build long-term product roadmaps and tie them to business outcomes.

• Growth Execution: I don’t just plan — I run experiments, track results, and scale what works.

• Team Leadership: I’ve led cross-functional squads involving design, marketing, engineering, and BD.

• Communication & GTM: From launch decks to ad campaigns, I ensure every user touchpoint speaks with clarity.

• Marketing Strategy: I create content pipelines, SEO strategies, and lifecycle funnels that convert.

• Cross-Collaboration: My success has always come from working across silos and aligning everyone toward common goals.

🛠 Tools & Skills I Use Daily

• Product & Dev Tools: Figma, Jira, Hotjar, CleverTap, Google Analytics

• Growth & Marketing: SEO, SEM, content marketing, lifecycle messaging

• Blockchain & Web3: Wallets, smart contracts, tokenomics, DeFi tools, block explorers

• Team Processes: Agile sprints, PRD writing, data-led retrospectives

🌐 Looking Ahead: What I Want to Build Next

I’m deeply excited about the future of decentralized tooling, AI-powered crypto agents, and impact-driven staking. Whether it's launching a Web3 wallet, tokenizing a new agent economy, or scaling a sustainable staking model, my goal is to keep building products that push boundaries — and bring real value to people and the planet.

If you’re working on something bold and meaningful in the Web3 space — let’s connect.