About me
Hi, I’m Subroto Poddar, a Web3-native Product & Growth Leader passionate about building meaningful technology that drives adoption and impact.
With a background spanning product development, growth strategy, and marketing execution, I’ve led cross-functional teams to scale products across wallets, DeFi platforms, staking infrastructure, and AI agent ecosystems. From crafting product strategy and shipping features to executing go-to-market (GTM) campaigns, I work at the intersection of user need, data, and decentralized innovation.
My work has helped:
🚀 Onboard 1.1M+ users in a strategic Web3 pivot
💹 Grow a developer community to 5,000+ members
🌐 Raise $210K organically via ICO for a DeFi launch
📊 Increase retention & engagement by 25% through data-driven product iterations
💡 Drive strategic listings & partnerships that expanded visibility and recurring revenue
What sets me apart is my ability to lead teams, build with empathy, and turn bold ideas into roadmaps and results. I bring together product management, growth thinking, and marketing strategy to help Web3 startups move faster, scale smarter, and create real value.
Let’s build the future of the decentralized web — together.
poddar.subroto96@gmail.com
Phone
+91 9717277078
Expert In
Market Research
Growth Strategy
Team Management
Product strategy
Structure Building
GTM Strategy
Experience
September 2024 – Present
Veera
Product Manager
At Veera, I led the end-to-end development of web3 products using agile methodology, delivering a non-custodial wallet and a dApp store within a mobile app. I spearheaded a strategic web3 pivot that onboarded over 1.1 million users and achieved 50K daily active users. We launched a swap functionality with an improved user experience, serving as a key engagement hook. I also contributed to the development of a DeFi-focused browser extension aimed at reaching 10K+ users. Working cross-functionally with design, engineering, and marketing teams, I successfully shipped two core products while aligning growth, usability, and long-term product vision.
April 2021 – September 2024
LCX
Product Manager
At LCX, I raised $210K via ICO without marketing and built a DEX aggregator with $100K+ daily volume. Launched a DeFi product improving efficiency by 20% and cutting costs by 10%. Redesigned UX post-user interviews, boosting retention and revenue. Improved dashboards and adoption through data-driven roadmaps. Analyzed 60+ pairs, added market makers, and led listings on Coinbase, Kraken, and 10+ exchanges. Boosted digital ranking by 20% through SEO-optimized blogs and metadata enhancements.
August 2019 – January 2021
BYJU'S
Business Development Associate
Recognized for delivering significant revenue growth of 10,00,000 INR within just three months, showcasing prowess in driving tangible business results. Demonstrated meticulous record-keeping skills by maintaining personnel-related data accurately and efficiently, both in physical and digital formats.
Tools
Figma
Design
Google Analytics
Data Analytics
Hotjar
Behaviour Analytics
Notion
Documentation
JIRA
Creating & managing tasks
Mixpanel
Product Analytics