Harmony - One Stop Solution Addressing Women Health
Dec 2, 2023
Problem statement
Low conversion rate & poor purchase funnel for menstrual wellness apps available in the market.
Objective
To build a scalable one-stop solution addressing the health needs of menstruating women and increase the conversion rate.
Pain points
Different age groups face different problems
Confusion regarding diagnosis.
Understanding the part that she is having some problem
Lack of empathy & support.
Misleading Information.
Lack of Openness to discussion.
Expensive Pricing Policy.
Indecisive state of women.
Lack of motivation to change habits.
Scattered resources
Feeling stressed, anxious
Assumptions
Urban and suburban areas.
Using a mobile phone with internet.
Age group 12-38 years.
All the Counsellors will be female.
User Persona: Riya
I am 13 years old. My cycles occur at intervals of 40-45 days. I experience a lot of pain & am not able to attend school these days. My brother thinks I make excuses to skip school. My mother says that it is normal to have pain during periods and my cycle will get regular on its own. I am confused if I have some medical condition or if it is normal. I have used some apps but I'm still not clear about my symptoms. These apps offer plans that I cannot afford.
My friend’s sister, 27 years old, has PCOS, not able to conceive for 2 years. She is a working woman, with no time to exercise daily. I feel anxious if I will face the same situation and whether treatment can help or not.
I don't know whom to talk to who will understand my situation.
User Journey
Direct In-Doctor Approach
Miss Riya reaches out to the Doctor to understand the problem that exists with her.
The doctor starts diagnosis - tests and based on the test results confirms the disease.
The doctor makes the user profile (Name, Age) with all the Electronic Health Records (Symptoms, Test results, history of medication, and prescribes medicine).
The doctor recommends an in-app plan to the patient.
The counselor follows up with the user with the recommendations made by the doctor in app-chat/phone call.
Personalized plans & products are recommended as per the health condition.
Personalized notification based on Health monitor.
User-Side: Telemedicine Approach
Miss Riya reaches out to contact the Counsellor to brief her points on health.
The Counselor gets all the information related to the symptoms of the user.
The counselor suggests a customized plan and pricing according to the symptoms addressed by the user.
Features & functionalities
Diagnosis Assistant
Feminine Wellness Network (User Insights)
Health Tracker (Activity, Sleep, Stress, Mood Emoji, Hydration)
Cycle Calendar (Period Date Reminder, Customized Phases Log)
Menstrual Care Essentials (Intimate Wash, Pads, Tampons, Cups, Hotpads, Pain-Relievers, etc.,)
Smart Sync Hub (Device Data Integration)
Schedule Consultation / Connect with a Doctor
Medication Prompt (Optional Notification)
Holistic Wellness Tip (Ayurveda, Yoga guidance)
Supplements (Medicines)
Diagnosis / Lab Tests - Optional
Order your Vaccine(cervical cancer )
Exercise Plan (with Reminders) (Share on Social Media)
Knowledge Center (Articles, FAQ)
Diet Plan & Daily Tracking
Impact Vs Satisfaction
Product Value Template
Value Proposition
All interaction through women only for better connections.
App trusted by doctors have more credibility.
One-stop solution for all needs.
MVP
Post MVP
User Flow
UI/UX Snippets
Business Model
Freemium Model
Offer the basic app for free with features like exercise plans, diet tracking, and health tracking.
Charge for premium features like personalized plans, advanced data analysis, doctor consultations, and access to the feminine wellness network.
This model allows users to try the app and see its value before committing to paid features.
Partnership Model
Partner with healthcare providers, fitness brands, and wellness organizations to offer exclusive content, discounts, and services within the app.
This can generate revenue through referral fees, sponsored content, and joint marketing initiatives.
It also provides users with additional value and resources.
Conclusion
In addressing the critical gaps in health awareness, our app, HormonY, emerges as a transformative solution. With a user-centric approach and a unique blend of direct in-doctor and telemedicine models, we bridge the gap in personalized care for women.
HormonY has comprehensive features, from Diagnosis Assistant to Feminine Wellness Network, fostering empathy and understanding.
Our freemium & partnership models ensure accessibility and credibility. Empowering women with knowledge, support, and a trusted community, HormonY stands as the one-stop destination for menstrual wellness. Revolutionizing women's health, HormonY is not just an app; it's a holistic journey towards well-being.
